For what it’s worth, this post gets funny later on.
I’m not, and have never been a fan of social media experts, gurus, ninjas, or whatever other pompous titles they use. From where I’m sitting, social media as it is used by most companies and individuals isn’t overwhelmingly complicated. The volume of free video, blog posts & infographic tutorials is staggering, and none of it is a substitute for just using the platforms on your own. If you’ve never actively used this stuff, you don’t understand it.
The two people who really taught me about social media were there at the beginning, well before it was “social media.” Their (and other early thinkers/doers) posts, actions and successes are the foundation on which all of these current “experts” have set up shop, reiterating the same messages in an endless loop. It’s worth noting that both of the people who taught me about social media have vast knowledge about the Internet and technology in general.
There are some good social media consultants out there, but they are very few and far between.
For my part, social media is not, and never has been a passion of mine. My love is for the Internet on which these platforms are built.
Anyway… All of this was spurred on by a hilarious video from the Onion with a mock social media guru speaking at in a TED-esque setting.
“Social media eliminates the need to provide value to your clients.” This is depressingly spot-on for those of us who are trying to make things that do provide value, and have to watch in horror as money is flushed down the toilet that is the Facebook Fan Page.
I can’t bring myself to care about the President’s presence in social media. It’s nothing personal, but he isn’t really on Foursquare, Twitter and Facebook, some low level staffer is on Foursquare, Twitter and Facebook as Obama.
If I thought the President’s accounts were really him, I might follow him, but it’s just PR.
Can we stop treating this stuff like it’s news?
Everyone knows someone like this…
- All conversations lead to his / her politics
- They hold an unyielding belief that the fate of all existence depends the next election
- Their social media streams endless party-line anti-liberal or anti-conservative garbage
- And their profile pic has become a political banner like this one…
Jackamo – Cross between a jackass and a moron (Urban Dictionary). It’s my new favorite word.
If this sounds like you, you have become your political beliefs, and this crap is annoying the people who care about you. The only people who like it are fellow joyless partisans who have helped you create an echo chamber of thoughtless, one-sided dribble.
This isn’t the person you actually are.
- Turn off the cable news
- Spend politics-free time with loved ones
- Get a hobby
- And use a real photo of yourself with either loved ones, or performing said hobby
TUAW has an great map showing the density of Apple users in the US. Based on this I bet that there is a correlation between owning an Apple and voting for Democrats.
- World Map of Social Networks
- Age Distribution on Social Network Sites
- Social Media Periodic Table of Elements
- The Conversation Prism
- The Boom of Social Sites
- Make Social Media Work For Your Company
- Hubspot Twitter Territory
- How Twitter Got Attacked by DDOS
- Air Force Web Posting Response Assessment V.2
- Visualizing 6 Years of Facebook
Before reading this, you should watch this video. It explains everything extremely well… and it’s catchy:
Now, don’t get me wrong, I would be mad as hell if some United Airlines employees were throwing one of my guitars around and broke (and none of my guitars are as nice as the beautiful Taylor that they broke).
United is catching a lot of flak for this incident, and I think someone needs to take a stand for the airline!
Sure they are a piss poor airline, with unhelpful employees, bad food, an aging fleet, they broke Canadian folk musician, Dave Carroll’s guitar, refused to pay to fix it, and then completely blew the management of their social media crisis… But, in United’s defense, I’m sure they never would have reacted this way had they realized that Carroll was going to write a catchy four minute song about the incident, and post it on YouTube where it would be viewed by upwards of 3.1 million people.
Yeah, I know you are thinking, “it’s not the crisis, it’s the reaction to it; where is the sincere response on YouTube; why aren’t they embracing the catastrophe to mitigate the damage; et cetera.” Look, if you are thinking any of those thoughts you need to realize that United is a dinosaur of a company, and you are asking it to act all young and spry like those whippersnappers at JetBlue or Virgin Atlantic. It’s just not their style.
You wouldn’t beat up your grandpa? So why are you going to beat up on old United?
I forgot to mention that Adriana Lukas sent this my way. Thanks Adriana!