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I’m not huge on mobile devices and don’t follow the latest developments too closely. However, one of my readers pointed out the Motorola Aura, and I have been puzzling over whether this device is a brilliant idea, or a gigantic blunder for Motorola.
What is the Aura?
The Aura is a very pretty, very expensive cellphone for the status obsessed.
It makes calls, take poor pictures with a 2 megapixel camera, looks nice, and costs a ton of money. It is the trophy wife of cell.
It’s safe to say that I will not be purchasing one.
That being said, I have to wonder if Motorola is onto something. We live in a status obsessed society where you can buy a cheap watch that works splendidly and looks sharp, or get an inexpensive handbag that will look attractive and comfortably carry all of your possessions, yet we continue to buy designer items because of the image they convey.
Is this the next step? Will we begin to see a proliferation of designer cellphones?
I suspect that we will start seeing “Michael Jordan” or “Paris Hilton” branded mobile devices.
The “Paris Phone” can come equipped with a night-vision camera!
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