Fox Marketing Strategy – Dollhouse & Terminator the Sarah Connor Chronicles

I just got back from a night out and the first thing I did was watch my DVRed Dollhouse

I really enjoyed it. It raised a lot of intriguing plot lines and introduced some cool character with a lot of morality problems. I know that Joss Whedon writes character driven stories, so I can’t wait to see how he creates a character driven show with so many characters who’s personalities are regularly wiped clean.

I haven’t watched Terminator yet… it’s really late and I wanted to write a post before I go to bed.

Earlier today I had a brief dialog on the comment board for Occasional Superheroine (one of my latest favorite geek blogs). 

I wrote:

Now that I am thinking about it, I think Fox realizes that Joss has such a loyal fan-base that they might be able to turn these shows into successes through them alone, even on a Friday night. 

They probably figure that the crazy Firefly crowd will rally around the show regardless of the night/time, and then they will stick around to watch Firefly alum Summer Glau on Terminator. 

That’s the only explanation for this that makes any sense to me at all.

After seeing the way that Fox was advertising both shows together during Dollhouse using short commercials featuring Dollhouse’s Eliza Dushku & Terminator (formerly Firefly’s) Summer Glau, I am convinced that Fox is trying to squeeze a hit out of two Friday night shows by using the notoriously loyal Joss Whedon fan-base (In a future post I will write more about Joss Whedon’s fans, the Firefly revival, and the Browncoats. It is an amazing story… but I think I’ve written enough about Joss & Firefly in the past three days to last for a while.). 

I couldn’t find the actual commercials, but here are the outtakes:

Personally, I still think it sucks that Fox is slotting these two shows on a Friday night, but if it keeps both on the air I will be content.

DVR rocks my socks!

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