I’ve been pretty tough on Microsoft over their Laptop Hunters ad:
Apple’s latest ad is smart because it plays into the zeitgeist that Apple has essentially created about home computing, but it is incredibly stupid because it isn’t true.
She wants a computer that “that works without crashing, or viruses, or a ton of headaches.”
She can find that computer next to the “new drug” that Huey Lewis was looking for. They are both on the shelf labeled “Things that don’t exist.”
An Apple can crash. An Apple can get a virus. An Apple can cause you a boatload of headaches.
Apple has earned a right to be a little smug, but this latest ad greatly overshot reality.