Microsoft is attacking Apple with another wasted commercial:
As of June 2008 (a year ago), Apple had sold about 163 million iPods:
Zune has been a lost cause since launch. Trying to outflank Apple by labeling Zune as the cheaper alternative will only damage Microsoft’s brand and reputation (as I pointed out before).
I do want to see Microsoft put up an intelligent fight (although I am not sure why I care).
Please Microsoft, pick better battles.