I’ve got corporate blogging on my mind, and a stone in my hand.

So, I’m going to beam DC Comics with that stone.

About five months ago DC Comics launched its own blog. In an industry that is packed with rumors, art and controversy, the blog merely serves as a weak marketing tool.

I don’t want to see preview pages for new comics, I can find those on about a dozen other, better sites. There is so much more DC could be doing to engage their very active and enthuastic audience. They could spark debate, or use the blog to address real public image issues, but it seems that they would rather pretend that they never happened.

DC, your blog is a waste of bandwidth. Change it.

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