Restaurant Web Design

Own a restaurant? This is all you need to know about web design.

You haven't lived until you've had Duff's Wings in Buffalo, NY

No Flash

Stop using Flash, it doesn’t work on iPhones, and it sucks the life out of Androids.

Flash should only be used on things that require it. A restaurant website is not one of those things.

What Information Does Your Site Need?

Menu

The menu needs to load quick, and the user should be able to copy and paste. As a result, it needs to be hardcoded in HTML. No images or PDFs.

Location & Phone Number

This should be on every page in the header, and again hardcode it in HTML. If it’s an image, they can’t copy and paste it, and that’s bad.

Operating Hours

Put your hours on your homepage.

Special Event Information (If applicable)

Make the information clear, concise, and relevant. You don’t need to give all of the details away, you want the person reading to call or email you.

Don’t Get Fancy

People are on your website for information, not to hangout or admire it.

Your homepage should be simple and point visitors to the menu, hours and special events.

The website should be mobile friendly (Android, iPhone & Blackberry).

Everything should have a purpose for the customer. This means you should leave out cutesy stuff like music, photo galleries, and your life story.

Don’t go crazy with your website, keep it simple. It’s cheaper for you, and better for your customers.

If You Must Get Fancy

Go with fancy features that help your customers:

  • A method to place pick-up and delivery orders online (This needs to be really user-friendly)
  • A dead simple way to make reservations
  • Open Table integration

(The Oatmeal inadvertently reminded me that I’ve been meaning to write this post for a year or so)

One thought on “Restaurant Web Design

Your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s