Post-PC = Marketing BS

During Apple’s iPad 2 event Steve Jobs declared that we are living in a “post-PC” world, and as with every word that the man utters, tech geeks pretty much ate it up.

It’s a cute sound-byte. It makes you feel like you’re part of some grand and imminent future. The PC completely changed the course of human history, and now it is obsolete. Rejoice!

The trouble is, the statement is flat-out false. We’re living in a world of integrated computing. Your PC, mobile, and tablet (if you have one) all work together to give you access to your data. Each one makes computing better in certain circumstances.

That’s the world we live in. “Post-PC” is marketing bullshit.

What’s a PC?

personal computer
a microcomputer designed for individual use, as by a person in an office or at home or school, for such applications as word processing, data management, financial analysis, or computer games. Abbreviation: PC (

By this definition:

  • A Mac is a PC
  • An iPhone is a PC
  • An iPad is a PC

They’re all PCs, you just interact with them in a slightly different manner.


Apple devoted many years and truck loads of money to differentiate their Apple PC hardware from Windows PC hardware.

Apple hardware = Mac

Windows hardware = PC

Mac = Cool, attractive, creative dude

PC = Pasty, nerdy, stodgy man

The combination of excellent hardware, beautiful design, the iPhone, the failure of Windows Vista, and an overabundance of Windows viruses mixed with aggressive marketing to crown Apple the king of PC technology.

The Bottom-line

We aren’t living in a post-PC world. PC’s have taken over everything.

Calling it a post-PC world is just Apple’s marketing department’s way of trying to declare that there are no other relevant tech companies out there, and that is bullshit as well.

(Image via Engadget)

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