Microsoft Views “Tablets as PCs” – Are They Right?

Microsoft’s Windows Phone President Andy Lees has declared, “We view a tablet as a PC” (electronista).

It took about 30 seconds for the Internet to start speculating about what this means for Windows 8. I can’t say I care much about Windows 8 predictions. We will see it when we see it.

More Marketing BS

What’s been driving me nuts is the abuse of the phrase “personal computer,” or PC.

As I demonstrated a few months back, iPads, iPhones, Macs, Androids, and Windows machines all fit the definition of a PC (Post-PC = Marketing BS)

Technically speaking, tablets absolutely are PCs.

Apple has spent years pummeling the “PC” as crap, then Steve Jobs declared it passe when he called the current tech world, “post-PC.”

Microsoft has a vested interest in breathing life back into the PC, because like it or not, they are stuck with the branding.

The bottom-line is that this is all marketing bullshit.

Will Microsoft treat tablets as tablets?

Microsoft figured out how to make a solid mobile phone operating system in WP7. It may not be catching on, but that doesn’t make it bad. They still named it Windows, and probably view it as an extension of the PC.

I’m inclined to believe that Microsoft will make Windows 8 a fairly interesting touch oriented operating system that gets some stuff right, and some stuff wrong.

We will see what happens when it comes out. In the meantime, I wish people would stop jumping at Apple & Microsoft’s marketing bullshit.

Your thoughts?

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