It had a good run, but the word “strategy” is dead.
I must have been about seven years-old when my father taught me the difference between strategy and tactics over a game of chess. Until I started working in corporate America I knew exactly what the words meant. Now, I’m not sure if anyone in North America making more than minimum wage actually knows the definition of “strategy,” or the difference between strategy and tactic.
In light of this, I’m giving new definitions to strategy and tactics that fall in line with corporate structures, goals and evaluations:
Strategy is created by people who are overpaid.
Tactics are performed by people who are underpaid.