The mobile game phenomenon Angry Birds has over 30 million downloads across a number of platforms. Five million of those downloads come from Android.
Angry Birds on Android is a free download, that is completely supported by ads. Rovio, the creator of Angry Birds predicts that the game will bring in over $1 million by year-end. Pretty damn impressive.
Much of that ad revenue is due to the new version of the game, Angry Birds Seasons. Seasons is a compilation of Halloween and Christmas levels.
Everyday from now until Christmas, a new level will unlock in Seasons, encouraging players to return daily, triggering more ad revenue. It’s a clever idea, and it works because of the extremely large user base.
All of the good things I said about Angry Birds holds true for Seasons. It’s the same Birds you know and love, just with 70 new themed levels. How can you go wrong?
(Source – TechCrunch)